STUDIOof is a creative duo obsessed with challenging formats. We believe the future belongs to the disruptors, the innovators and the change-makers.
HOW WE SEE THE WORLD ↓
Let’s start with something truthful. The world is craving authenticity, and brands are coming unstuck by the process. We’re focused on communicating your truth, the thing which drives your business, beliefs and you, no smoke and mirrors.
INSIGHTS DRIVING CHANGE
Often the most exciting solutions come from the simplest of insights. Sometimes those insights challenge formats, expectations and routes of communication. First, what’s the problem in the world, and why does that mean you exist?
INNOVATION IN TECHNOLOGY
Technology is the biggest disruptor. From AI influencers to AR immersive shopping experiences, technology will shape how we communicate on a creative level. Brands who embrace the appropriate technologies, transform their uses and question their behaviours will become industry innovators. These innovators will be the brands that people talk about.
We’re getting bored with traditional media, interruptions stop us from navigating the world. We’re interested in how brands can connect us and make positive change in our lives. This means being brave, being unexpected and by building culture and creating shared experiences, rather than trends.
There was a time when you’d get some business cards designed, letterheads, and a website that does X, Y and Z. Then you’d shake hands and be sent on your way. Those times have changed. We want to build relationships, versatile identities and experiences which impact far longer than a logo presentation. This means if the worlds direction may change, we're prepared for it.